In a groundbreaking initiative aimed at delivering healthcare services to the last mile of India, President of India, Smt. Droupadi Murmu had virtually launched the 'Ayushman Bhav' campaign as well as the Ayushman Bhava Portal, from Gandhinagar, Gujarat on 13 September 2023. To facilitate further access of Ayushman Cards, generate ABHA IDs and raise awareness about vital health schemes and disease conditions, such as non-communicable diseases, tuberculosis, and sickle cell disease, Health Melas have been set up in various parts of the country since 17 September 2023. These health camps are designed to inform and empower citizens about the government's flagship schemes, aims to create awareness and deliver the benefits of welfare programs directly to the people.

 

A significant landmark was achieved on 16th Dec 2023 as the combined footfall of people crossed the 10-crore mark in over 12.6 lakh Health Melas organized by Ayushman Arogya Mandirs and Community Health Centres since the beginning of the campaign from 17 September 2023.

In the week from 10 Dec 2023 to 16 Dec 2023, 47,522 Ayushman Arogya Mandir Health Melas have been organized and reported while a total of 12,29,792 Ayushman Arogya Mandir Health Melas have been reported since 17 September 2023. These Health Melas have generated a cumulative footfall of 8,86,17,970 people, while 42,41,864 people have attended these Melas in the week ending 16 Dec 2023.
 
Since 17 Sept 2023, over 17 Crore (17,26,66,845) people have undergone screening of seven types of diseases which includes TB, Hypertension, Diabetes, Oral Cancer, Breast Cancer, Cervical Cancer and Cataract. 86,19,636 people have availed free screening of these seven diseases in the week ending 16 Dec 2023.
Under Community Health Centres (CHCs), 34,107 Health Melas have been completed so far, registering a total of 1,37,84,954 people.
 
A total of 3,70,36,445 Ayushman Cards have been created at the Health Melas so far, while 4,78,168 cards were generated in the week ending 16 Dec 2023. Generation of ABHA (Health ID) Cards have reported a cumulative figure of 4,38,93,025. A total of 1,10,298 Ayushman Sabhas have also been organized and reported since 17 September 2023.
Glimpses of Ayushman Bhav Campaign organized across the country
 
Ayushman Bhav Health Mela Organized in Madhya Pradesh
 
Ayushman Bhav Health Mela organized in Odisha
 
Ayushman Bhav Health Mela conducted in Manipur
 
Ayushman Bhav Health Mela conducted in Uttar Pradesh
Background:
The ‘Ayushman Bhav’ initiative is envisaged to saturate all health care services in every village/ town in line with the commitment of Prime Minister Shri Narendra Modi to ensure reach to the last mile and enable access to health care services to everyone in the society. ‘Ayushman Bhav’ initiative involves a set of interventions that include ‘Ayushman - Apke Dwar 3.0’, ‘Ayushman Sabhas’, ‘Ayushman Melas- at Health and Wellness level and Medical Camps by Medical Colleges at CHCs’, and eventually ensuring Gram/ Nagar Panchayat or Urban Ward to attain the status of ‘Ayushman Panchayat’ or ‘Ayushman Urban Ward’ in a saturation mode.